Brazil report Structure Essay Example | Topics and Well Written Essays - 2000 words

Brazil report Structure - Essay ExampleContinuous success of the National Foods is supported due to the companys commitment to unattackable brand, many of which are category leaders, such as PURA Milk, Australias number 1 milk brand, Dairy Farmers, Berri, Yoplait, Dare, Big M and Farmers Union (National Foods Website, n.d.). However, the company is pursuance alternative ways for its business expansion and is going to target Brazilian consumers. The basic idea is to produce dairy products at the territory of Australia, and then to merchandise final goods directly to Brazil. The aim of the organization is to evaluate its business idea from few different perspectives and to understand the viability of this idea. The purpose of the report is to conduct a world-wide research and analysis, aimed to provide timely and accurate information, relying upon which will enable the company to make a right decision, regarding to the Brazilian market. Thus, the report will analyze the political, sub judice, economic, socio-cultural, scientific environment in Brazil and provide SWOT analysis for the National Foods. Clear sagaciousness of both external and internal environments, National Foods will be enabled to make a right business decision and to develop appropriate entry/development strategy. 2.0 Political Environment 2.1 Government stability Brazil has a stable antiauthoritarian political system (Ball, 2009). Political structure of Brazil is defined as the Federal Republic, which is currently ruled by a federation (EDC, 2011). There are difficult relations between the legislature and the executive, between state and federal governments (EDC, 2011). In 2011, Dilma Rousseff took the Presidents post in Brazil. fresh elect government will likely seek to differentiate its administration regarding the general policy. Even though thither is still no clear understanding of what will be changed, it is unlikely to be investment and trade policy (EDC, 2011). 2.2 Government an d contribution Former President Luiz Inacio Lula da Silva has been promoting policies aimed at change of the investment environment. Considering the issues of political stability, Brazil is very attractive country for the investment it has no political enemies there is no threat of terrorism or polite unrest (Ball, 2009). Both international and domestic markets have confidence in Brazils political system, due to the activity of Brazils democratic institutions (Ball, 2009). 2.3 Analysis Brazil and Australia are the countries that cooperate multilaterally on issues of mutual interest, including agricultural trade reform in the World Trade Organization (Australian Government, 2011). In 2001, there was established a Council on Australia Latin America Relations (COALAR) COALAR has been active in promoting Latin America as a market for Australian exporters (Australian Government, 2011). Additionally, Brazilian and Australian foreign and trade policy interests coincide in several signifi cant areas. This friendly relationship between two countries and cooperation in agricultural celestial sphere can favourably impact the National Foods business development in Brazil. 3.0 Legal Environment 3.1 Regulatory framework Brazil has a commercial legal system, which consists of the Commercial Code. By the Commercial Code there are governed the majority of aspects of commercial association (FDI, n.d.). However, this does not relate to professional services category, which is governed by the courteous Code (FDI, n.d.). 3.2 Business laws Brazil has import restrictions on